Committed Leadership


Led by owners-directors who are distinctly set apart by the pride we take in our work


Cho Pei Lin

Managing Director / chopeilin@asiaprwerkz.com

Cho Pei Lin is a pioneer in introducing Litigation PR to Singapore and her forte includes providing strategic PR consultancy in public affairs and public education campaign communications, corporate, litigation and crisis communications and government relations ...Read more

Ginny – Ann Oh..

Director / ginny@asiaprwerkz.com

With an extensive experience in marketing, communications and branding, Ginny-Ann Oh’s expertise is in marrying organisations’ brand and public perception with communications objectives, to develop holistic integrated marketing communication strategies. She spearheads strategic and stakeholder communications, and is well-versed in corporate PR and issues management... Read more

Julie Chiang

Director / julie@asiaprwerkz.com

Julie Chiang, one of the founding directors of Asia PR Werkz, has amassed two decades of experience in public relations. She specialises in Consumer and Lifestyle PR, where she has led the team in many award-winning campaigns, including the inception of habitat by honestbee – awarded for the Best PR Campaign: Services (Gold) and Best Media Relations Strategy (Silver) in 2019...Read more

Lim Wee Ling

Director / weeling@asiaprwerkz.com

Wee Ling is a curious, restless and versatile communicator. From starting out with in-house communications to diving into PR consultancy work, she brings authenticity and a balance of business interests and compassion into ...Read more

Sharon Koh

Director / sharon@asiaprwerkz.com

Sharon joined Asia PR Werkz as one of the Owner-Directors in 2015 to set up the Digital Marketing practice at the firm. Sharon brings along a rich plethora of over 19 years of experience in the areas of Marketing and Brand Development across various recognised corporates in Singapore. ...Read more.

Celene Lim

Founding Director / celene@asiaprwerkz.com

Celene Lim, the Founding Director of Asia PR Werkz, is one of Singapore‘s most versatile industry veterans, with more than 25 years of Marketing and Public Relations experience to her credit. Her ardent client management philosophy of ‘total professional ownership and accountability’ resonates from the Business Development, Strategic Consulting...Read more

Anu Gupta

Director / anu@asiaprwerkz.com

Anu joined Asia PR Werkz (APRW) in 2017 as one of the owner-directors where she founded and is currently leading the startup practice. Born and raised in India, Anu started her career in public relations over 23 years ago before moving to Dubai in 2003 and Singapore in 2009, bringing a wealth of hands-on regional experience to the company...Read more