Sharon Koh

Sharon Koh

Associate Director
sharon@asiaprwerkz.com

Sharon Koh brings with her over 13 years of Marketing and Brand Development experience on blue-chip accounts. A proven marketing strategist with diverse marketing experience from Proctor & Gamble, Trend Micro and most recently, Budget Airline, Scoot.
As Head of Marketing and a pioneer employee at Scoot, Sharon spearheaded Scoot's Marketing efforts to build the Scoot brand from scratch. In less than 3 years, the airline won Marketer of The Year, Marketing Excellence Awards, 2014 and also garnered a list of Marketing awards which included the following:
Effectiveness in Digital & Social Media Marketing

  • Silver - Excellence in Social Media, Marketing Excellence Awards, 2014
  • Gold - Excellence in Content Marketing, Marketing Excellence Awards, 2014
  • Gold - Excellence in Viral Marketing, Marketing Excellence Awards, 2014
  • Best Idea Social - Agency of the Year - MARKies Awards, 2013
  • Gold - Excellence in Social Media, Marketing Excellence Awards, 2012
  • Silver - Excellence in Social Media, Marketing Excellence Awards, 2013
  • Silver - Excellence in Content Marketing, Marketing Excellence Awards, 2012
  • Bronze - Best Crisis Communications, PR Awards, 2013

Effectiveness in Integrated Marketing

  • Gold - Excellence in Media Strategy, Marketing Excellence Awards, 2014
  • Bronze - Excellence in Brand Awareness, Marketing Excellence Awards, 2014
  • Silver - Effies, 2013

Effectiveness in Content Marketing

  • Winner of Best in Content Marketing - Singapore Media Awards, 2014
  • Features & Industry Case Studies
  • Facebook Success Case Study Video: http://on.fb.me/Zh1Ybb
  • Marketing Magazine Case Study Edition: http://bit.ly/16MUFzB
  • Marketing Case Study in Marketing text book of Singapore Management University (to be published)
  • Personality feature in Sept 2014 issue of Campaign Asia “The face behind the brand”